Non-Gray Grayscales
If your darkest “neutral” is not gray, can you still generate a set of lighter shades that will work as neutrals? Presenting a utility I developed to do so.
Blog
Surprising Facts about Google Analytics
Four cases of GA doing things differently from how you might expect: around time on page, revenue attribution, sequence segments, and goal funnels.
Sounds to Work By
When you need something in your ears to help you concentrate, here are some options for what that something could be.
Finding Cousins: A deep dive into a narrow slice of XPath
A little XPath for picking out DOM elements, exploring the contains function, ancestor axis, and various ways to filter and walk up and down the tree.
Coding a Social Share Widget
Syntax and tips for cooking up your own widget for sharing by email, Twitter, Facebook, or Pinterest.
The Mysteries of Sequence Segments
In which we explore the fine details of Google Analytics hits you need to know to confidently use the “immediately followed by” option in a sequence segment.